What Makes A Product Great

2023-12-27 10:58:10

We find that a great product is about much more than features and functions, than just solving a problem. A great product addresses the Body (knows the user), Mind (delivers value), and Spirit (elegant & touches emotions). Here are the key characteristics from our Product experts:

Delivers great value – the product solves a real user’s [or market’s] problem

Price per value – users are willing to pay for the value they receive from the product

Improves life – the product provides meaning and makes the user’s life better

Easy onboarding – getting started with the product is easy; the desired value can be achieved quickly

Aesthetically pleasing – the product is attractive; the solution provided is “elegant”

Emotionally resonates – the user feels good when they use the product

Exceeds expectations – delivers more value than expected

Social proof – credible reviews testify to the value of the product. There is a buzz in the market praising the product

Habit-generating – becomes part of the user’s ecosystem; they can’t imagine not using it.

Scalable – the more of the product that is produced, the less the cost per unit

Reliable – the product can be counted on to operate correctly with no errors

Safe – the product can be operated in a safe manner and causes no safety issues

Compliance – the product meets all regulatory & industry requirements

Easy-to-use – the product is intuitive; it learns about the user and anticipates their needs

Performs well – the product is responsive; it delivers results in a timely manner.