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Uzibhala njani iiMveliso zakho zaBucala
2023-12-27 11:47:15
Yintoni iLeyibhile yaBucala?
Iimpawu zeeleyibhile zabucala zimveliso eziveliswa ngumenzi obonisa uphawu lomthengisi okanye uyilo kwaye zithengiswa phantsi kwegama lebhrendi yomthengisi. Njengommeli womthengisi, idlala indima ebalulekileyo ekukhuliseni ukunyaniseka kwe-brand. Ngokubeka ileyibhile yakho yabucala kunye nebrendi kwiimveliso ezenziwe ngabenzi, ungazohlula ngokusebenzayo kwezinye iimveliso, ukwenza kube lula kubathengi ukuchonga kwaye bakhethe iimveliso zakho. Xa iimveliso zakho zinoyilo olukhulu kunye nomgangatho, abathengi bathambekele ngakumbi ekuzithengeni ngexabiso eliphezulu kwaye bahlala bethembekile kuhlobo lwakho. Oku kunceda ukwahlula iimveliso zakho kwezo zikhuphisana ezifanayo kunye nabathengisi.
Ungaleyibhile njani iMveliso yakho kunye nokuPakisha kwaBucala?
Qonda iindleko zokuleyibhela kwabucala
Kubalulekile ukuqonda iindleko zakho zokuqalisa phambi kokuba ujonge kwileyibhile yabucala. Iileyibhile zabucala zibiza kakhulu kunokuthengisa okanye ukuthumela ngenqanawe. Nangona kunjalo, eli galelo lenkunzi likhokelela kwimbuyekezo ephezulu kutyalo-mali lwakho ekuhambeni kwexesha.
• Ukwenziwa kwemveliso
Kuya kufuneka uhlawulele iindleko zemveliso eziqhelekileyo ezifana nemathiriyeli, ukuvelisa, abasebenzi, kunye nokuthumela ngenqanawa. Kuya kufuneka kwakhona uthathele ingqalelo umrhumo wokwenza ngokwezifiso. Uninzi lweefektri ziya kuhlawulisa umrhumo ukwenza imveliso ibe nelogo yakho, ukupakishwa, okanye iinkcukacha.
• Uphawu
Uya kudinga imali eyinkunzi ukuyila ibhrendi yakho ngokwayo. Uya kufuna ukuqesha umyili wemizobo ukwakha uphawu lwakho kunye noyilo lwephakheji. Ungaphinda ufune ukwakha isicwangciso somxholo ukugxininisa ilizwi lophawu lwakho.
• Ukuthengisa
Umba ophambili wophawulo lwabucala kukuthengisa. Abathengi abazi malunga nebhrendi yakho, ke kufuneka usasaze ulwazi ukuze ubonakale ngakumbi. Ukuthengisa njengezithuba ezixhasiweyo kunye nezonyusiweyo kunokudala indleko enkulu. Kuya kufuneka kwakhona uhlawule umakhi wewebhusayithi kunye negama lesizinda.
Khetha iimveliso ofuna ukuzithengisa
• Ukuhlelwa nokukhangela
Xa uphonononga zonke iimveliso, jonga iimveliso ezikumgangatho ongaphantsi kwe-1,000 kwaye zibe nophononongo olungaphantsi kwe-1,000 ukuqinisekisa ukugcwala kweemarike. Vavanya abantu okhuphisana nabo kwaye uzabalazele umgangatho ophakathi okanye ongaphantsi komndilili. Iinkcazo ezingezizo kunye nemifanekiso yemveliso engonelanga evela kubakhuphisana nayo inokusebenzela inzuzo yakho.
• Uthelekiso kunye nokukhetha
Kusenokufuneka uthelekise into ethengisa kakuhle kwiAmazon kwabanye babathengisi “abashushu” kwi-eBay ukuze ufumane owona mfanekiso ubalaseleyo wendlela imveliso eqhuba ngayo kwi-intanethi. Ubukhulu becala, nangona kunjalo, kubandakanya ukwenza uphando oluninzi ukufumana imveliso elungileyo ethetha nawe kunye nabathengi bakho abanokubakho.
• Utshintsho kunye nokwandiswa
Unakho ukutshintsha imveliso ukuba imveliso yokuqala oyithengisayo ayiphumelelanga okanye ukuba ufuna ukutshintsha indlela. Ugxininiso akufunekanga lube kwimveliso enye, kodwa ekusebenziseni uphando lwemveliso njengendlela yokuqonda ishishini lakho kunye ne-niche. Cinga ukuquka ezinye iimveliso ezinxulumeneyo ezihambelana nebhrendi yakho. Umzekelo, ukuba uthengisa i-handbags, cinga ukongeza izipaji kumgca wakho wemveliso. Ukuba iimveliso zakho ziquka izikhafu kunye neeglavu, cinga ukwandisa uluhlu ukubandakanya ezinye izincedisi.
Chaza imarike yakho ekujoliswe kuyo
• Ukwahlulwa kweMarike
Emva kokwahlulwa kweemarike, i-sub-markets zithe ngqo, okwenza kube lula ukuqonda iimfuno zabathengi. Amashishini anokumisela iinkonzo ekujoliswe kuzo, ezizezi, imarike ekujoliswe kuyo, ngokweembono zabo zoshishino, imigaqo-nkqubo, iteknoloji yokuvelisa, kunye namandla okuthengisa. Kwimarike ecandiweyo, ulwazi kulula ukuyiqonda kunye nempendulo. Nje ukuba iimfuno zabathengi zitshintshe, amashishini anokutshintsha ngokukhawuleza izicwangciso zawo zentengiso kwaye enze iindlela zokuchasana ezihambelanayo zokuphucula ukuguquguquka kunye nokukhuphisana.
• UkuJonga iMarike
Ngubani umthengi wakho ofanelekileyo? Ngubani onokuthi athenge imveliso ethile?
Oku kuya kukunceda uqonde iindidi zeemveliso oza kuzithengisa kunye nendlela oza kuzithengisa ngayo ezo mveliso. Umthengi ngundoqo kwimarike yakho kunye nophawu lwakho.
Kutheni ukhetha imarike ojolise kuyo? Ngenxa yokuba ayizizo zonke iimarike ezincinci ezinomtsalane kwishishini, naliphi na ishishini alinabo abantu abaneleyo kunye nemali eyaneleyo yokuhlangabezana nemarike yonke okanye ukulandela iinjongo ezinkulu ngokugqithisileyo. Kuphela ngokuxhaphaza amandla ayo kunye nokuthintela ubuthathaka bayo inokuthi ifumane imarike ekujoliswe kuyo enika umdlalo kwiinzuzo zayo ezikhoyo.
Fumana umthengisi
Inxalenye ebalulekileyo yokuleyibhile yabucala kukusebenza nomthengisi owomeleleyo. Umenzi wakho kufuneka abe namava okuleyibhile yabucala ukuze akuncede wenze inzuzo kwimpahla yakho.
Iifektri ezininzi zaphesheya ziyakwenza iimveliso zamayeza afana nalawo aveliswe ngabenzi kwinani labathengi kwaye zilungelelanise ezo mveliso ngokupakishwa kweelebhile zabucala. Umzekelo, usebenza nomthengisi owenza iibhotile zamanzi kunye nee-T-shirts. Banabathengi be-10 abathengisa iibhotile zamanzi, ngamnye unelogo yakhe ekhethekileyo eprintiweyo kwiibhotile. Umzi-mveliso uya kudla ngokubiza umrhumo wokwenza ngokwezifiso kunye nokupakishwa.
Ngokufanelekileyo, kufuneka ujonge umenzi ongathengisi ngokuthe ngqo kubathengi. Ukusebenzisa abo bathengisa kuphela ngabathengisi beqela lesithathu (njengawe) kuthetha ukuba imarike ayihluthi kangako kwezo mveliso.
Yakha uphawu
Uzibeke kwindawo yakho, wenze umahluli, kwaye ufumene umthengisi. Ngoku lixesha lokuba uqale ukwakha ishishini lakho. Kufuneke u:
Igama lelungelo lokushicilela kunye nelogo
Seta iwebhusayithi
Yenza ubukho bemidiya yoluntu
Yenza i-LLC
Zama ukugcina uphawu lulula. Ukongeza iqela lemibala kunye nobugocigoci kuyilo kuya kukubiza imali eyongezelelweyo yokuprinta kwaye mhlawumbi ungabonisi kakuhle xa ulinganiswe kwiisayizi ezincinci. Kukho iiwebhusayithi ezininzi ezikhoyo apho amagcisa anikezela ngeenkonzo zawo ukuyila ilogo yakho.
Emva kokuchitha lonke eli xesha usenza uphawu lwakho kunye nemveliso, kufuneka ucinge ngokuchitha imizuzu embalwa ukuyikhusela. Jonga kwinto efunekayo kwi-copyright yegama lakho kunye nelogo. Ukudala i-LLC (inkampani yetyala elilinganiselweyo) inokukusindisa ezinye iintloko ezibuhlungu endleleni.
Ukuqukumbela
Ukuphuhlisa ileyibhile yabucala yindlela esebenzayo yokwenza iimveliso zakho kunye nophawu lwakho lugqame kukhuphiswano oluqatha kwi-e-commerce. Ngokwakha uphawu olomeleleyo, unokuthengisa iimveliso ezingezizo ngelixa uphuhlisa isiseko sabathengi abathembekileyo. Jonga iimveliso ezinokhuphiswano olulinganiselweyo kodwa esele ziqhuba kakuhle. Emva kokwenza uphando olucokisekileyo kwimveliso, fumana umenzi othembekileyo obonelela ngeenkonzo ze-OEM. Lungiselela iiodolo zesampulu zokuqala kunye nabavelisi kwaye uthetha-thethwane ngamaxabiso kunye nokuthunyelwa. Yakha ibhrendi, uphawu, kunye neziseko ezingundoqo ezinokudlula imveliso yakho yokuqala kunye neqonga leeBay neAmazon. Okokugqibela, yenza uluhlu olunyanzelisayo lokuzisa imveliso yakho emarikeni. Ngokucacileyo, ukwenza eyakho ileyibhile yabucala ayisiyondlela imfutshane yobutyebi kunye nempumelelo ekhawulezileyo. Njengazo zonke iinzame ezifanelekileyo, kuthatha ixesha, ukucwangcisa, kwaye ngamanye amaxesha ithamsanqa elincinci. Undoqo kukuba nomonde, ugxininise kwaye ujolise kwiinkcukacha.