Izinto eziluncedo kunye nezakhono zeearhente zokuthenga

Isitshixo sokusinda ekugqibeleni kokuthengaiarhente Kuxhomekeke ekubeni inkampani yearhente yokuthenga ingathengela abathengi bayo izixhobo eziphantsi nezikumgangatho ophezulu. Ke ngoko, ukusebenza ngexabiso eliphantsi sisicwangciso esiqhele ukwenziwa ziinkampani ze-arhente yokuthenga. Enyanisweni, iinkampani ezithengayo zineengenelo ezinjalo kunye ne-capabilities.Kukho indawo yokucudisa iindleko

Ngokutsho kwedatha efanelekileyo, kwimodeli yemveli yokuthengwa kwempahla yelizwe lam, iindleko zokuthengwa zithatha i-60% ukuya kwi-65% yeendleko zotyalo-mali zizonke zamashishini, ngelixa kumazwe angaphandle, lo mlinganiso ungaphantsi kwama-40%. Ngamanye amazwi, kusekho ubuncinane i-20% indawo yoxinzelelo kwiindleko zokuthengwa kwempahla yelizwe lam. Ukuba amashishini afuna ukuphucula ukusebenza kakuhle kwezoqoqosho, ukunciphisa iindleko zokuthengwa kwezinto eziphathekayo lukhetho olusengqiqweni kakhulu.

Ukuqonda ukongiwa kweendleko zokuthenga

Ii-arhente zokuthengwa kwempahla zisebenza ngokukodwa ekuthengeni nasekuhanjisweni kwezinto. Bahlula umsebenzi wokuthengwa kwezinto eziphathekayo kumashishini emveliso kwaye baqonde ulwahlulo loluntu lwabasebenzi. Ngokutsho kwethiyori yokwahlulwa kwabasebenzi kunye ne-specialization, ulwahlulo lwabasebenzi lunegalelo ekuphuhlisweni kobungcali, kwaye impembelelo ethe ngqo yobuchwephesha kukulondolozwa kweendleko. Iinkampani zearhente yeentengo ziinkampani ezikhethekileyo zokuthengwa kwemathiriyeli. Baneqela elinobuchule lokuthengwa kwezinto kunye nokuhanjiswa kwezinto eziphathekayo ezinokunciphisa ngokufanelekileyo iindleko zokuthenga. Okokuqala, igxile ekuthengeni uhlobo oluthile okanye iintlobo ezininzi zezinto kwaye inokubonelela ngeenkonzo kubathengi abaninzi ngexesha elinye. Ngoko ke, ngokuqhelekileyo ithenga ngobuninzi ngexesha lokusebenza. Ukuthengwa kwezinto ezininzi kuhlala kunezaphulelo ezinkulu zexabiso kwaye kunokonwabela izibonelelo ezingaphezulu kunabathengi abaqhelekileyo. ngezaphulelo ezilungileyo. Okwesibini, iinkampani zokuthengwa kwempahla ye-arhente zibandakanya kuphela ekuthengeni uhlobo oluthile okanye iintlobo ezininzi zezinto. Banolwazi olutyebileyo kuneenkampani eziqhelekileyo, baqhelene neemeko zemarike kule ntsimi, kwaye banokugqiba ngokukhawuleza imisebenzi yokuthenga xa abathengi bekhupha imiyalelo yokuthenga, enokugcina imali eninzi. Iindleko zentengiselwano ezifana nokuhlola kunye nothethathethwano. Kubathengi, ngaphezu kokugcina iindleko zemihla ngemihla yesebe lokuthenga, umvuzo wabasebenzi bokuthenga, iindleko ze-inventory yezinto eziphathekayo, kunye neendleko zokuthengiselana ekuthengeni, banokuthenga izinto ezifunekayo kunye nokusebenza okuphezulu kunye namaxabiso aphantsi. Iyonke inkqubo yokuthengwa kweempahla neenkonzo yamashishini ithande ukwenziwa lula kwaye ilungelelaniswe, kwaye iindleko zokuthenga ziye zancitshiswa kakhulu.

Qinisekisa umgangatho wemathiriyeli

Iinkampani ze-arhente yokuthenga zinokuphila kwaye ziphuhlise ngenxa yokuba ziphantsi komqobo ongabonakaliyo, oko kukuthi, uxanduva lwazo kubathengi. Kuphela kuxa abathengi beyithemba kwaye bezimisele ukuphathisa ishishini labo lokuthenga izinto eziphathekayo kulo elinokuthi liphile kwaye likhule. Ke ngoko, kufuneka ime kwindawo yomthengi, icinge malunga nokuba abathengi bacinga ntoni, kwaye ube nexhala malunga nokuba abathengi baxhalabile ngantoni. Imele ihlale iphaphile ngawo onke amaxesha, kuba kuluntu olukwinqanaba eliphezulu lokusasazwa kolwazi, ukongamela okukodwa okanye ubuqhophololo (obufana nempahla emdaka) abuyi kubangela ukuba iphulukane nomthengi ngonaphakade, kodwa inokuzisa nentlekele etshabalalisayo. kuye. Ngale ndlela, iinkampani zearhente yokuthenga zinoluvo olukhulu loxanduva kunye nengxaki kunesebe lokuthenga lomthengi, kwaye zikhuthazeke ngakumbi ukuba zifune izixhobo ezikumgangatho ophezulu kunye nexabiso eliphantsi. Ukongeza, iinkampani zearhente ezithengayo zisebenza ngokukhethekileyo ekuthengeni uhlobo olunye okanye ezininzi zemathiriyeli, zinabasebenzi abachwepheshile abathengayo, banokuqonda ngokuchanekileyo iimeko zentengiso, kwaye banakho ngakumbi ukuchonga umgangatho wezinto ezinxulumeneyo. Ke ngoko, iiarhente zokuthenga zikwazi ngcono ukuthenga izinto ezihlangabezana neemfuno zabathengi. Obu buchule bukhethekileyo kuhlobo oluthile okanye iintlobo ezininzi zemathiriyeli yindlela eyimfuneko yokuphila kunye nophuhliso lwee-arhente zokuthenga; kwaye kubathengi, igcina iindleko zokuthenga.

Ukubonelela ngenkonzo ekhawulezayo

Iinkampani ze-arhente yokuthenga zinamaqela achwephesha okusasaza izinto eziphathekayo, anamandla okuhambisa ngokuchanekileyo izinto ezifunwa ngabathengi kwindawo echongiweyo yomthengi ngexesha elifutshane. Ngaphezu koko, abo baye babandakanyeka ekusasazeni uhlobo oluthile lwezinto eziphathekayo okanye iindidi ezininzi zezinto eziphathekayo ixesha elide banokuqonda okungcono kokusebenza kunye neemfuno zokuthutha izinto ezihanjiswayo, ngaloo ndlela ukunciphisa ukulahlekelwa kwezinto ngexesha lokulayisha, ukothula nokuthutha, kunye neendleko zokonga. Kwiinkampani zabathengi, nje ukuba umyalelo wokuthenga ukhutshwe ngaphambi kwexesha elifanelekileyo ngokwenkqubela yemveliso, izinto ezifunekayo zinokunikezelwa ngexesha. Ngoko ke, akukho mfuneko yokugcina isixa esikhulu sezinto eziphathekayo. Kuphela isixa esincinci se-inventri okanye i-inventri engu-zero efunekayo ukunqanda ukusilela kwemathiriyeli ekrwada kunye nemathiriyeli, ngaloo ndlela kuthintelwa ukusilela kwemathiriyeli ekrwada kunye nemathiriyeli. Ukunciphisa iindleko ze-inventri.

Ukuthintela urhwaphilizo ekuthengeni izinto

Kwimodeli yokuthengwa kwempahla yesiqhelo, abasebenzi bokuthengwa kwempahla basoloko befuna ukuba baqhube uhlolo kwindawo yababoneleli ngeenkonzo ukuze kubonwe ababoneleli, kwaye oku kuqhelekile ukuba likhonkco kwinkqubo yokuthengwa kwempahla etyekele kurhwaphilizo. Enyanisweni, ukuze bafumane iziqinisekiso zokubonelela ngezinto eziphathekayo, abanye ababoneleli bachitha imali eninzi ukuze baphumelele ukuthenga abasebenzi, okanye bathembise izaphulelo ezifihlakeleyo. Kodwa uboya buvela kwiigusha, kwaye umphumo wokuthenga kwabasebenzi ukubawa kwengeniso encinane kukuba amashishini ahlawula iindleko eziphezulu. Ukuze kuthintelwe ukwenzeka korhwaphilizo kwinkqubo yokuthengwa kweempahla neenkonzo, iinkampani ziseke uluhlu lweendlela zokubeka iliso. Nangona kunjalo, ukugweba kwiziphumo zangempela zokuphunyezwa, iinkampani azichithanga kuphela iindleko eziphezulu kule nto, kodwa umphumo awubonakali. Imodeli ye-arhente yokuthenga yahlula umsebenzi wokuthengwa kwezinto eziphathekayo ngaphakathi kwishishini, okwenza ubudlelwane phakathi kweshishini le-arhente yokuthenga kunye nabathengi bayo buvuleleke kwaye bucace. Kwiinkampani zabathengi, kunciphisa inani lamanyathelo ekuthengeni izinto eziphathekayo, ngaloo ndlela kuncitshiswa ukuba nokwenzeka korhwaphilizo ekuthengeni izinto eziphathekayo kumthombo kwaye kuncitshiswe kakhulu iindleko zokongamela ekuthengeni izinto. ngakumbi nangakumbi amashishini ngenxa yexabiso eliphantsi, elisebenzayo nelikhawulezayo, kwaye liya kuba lukhetho olutsha kumashishini amaninzi ukunciphisa iindleko zokuthenga.