Ikintu cyose Ukwiye Kumenya Kubiranga
Ibirango bizwi cyane kandi byamamaye kwisi ntabwo byageze kumwanya wabyo ijoro ryose. Ikigaragara ni uko kubaka ikirango cyiza cyane bisaba ingamba zibanze n'imbaraga nyinshi. Ariko ni ubuhe buryo bwo gufata ingamba? Muri make, ni inzira yawe yo kwinjira no kuganza isoko ryihariye rya sosiyete yawe. Harimo ibintu by'ingenzi nk'irangamuntu, aho isoko rihagaze, n'ubwoko bw'ubutumwa no kwamamaza byumvikanisha abo ukurikirana. Ingamba zawe ziranga umutungo wawe ufite agaciro cyangwa kugwa kwawe. Icyingenzi cyane, nigikoresho cyo gukora amasano nyayo nabantu. Dore ibanga rito: Guhuza byukuri biganisha kubakiriya b'indahemuka. Muri iki kiganiro, uziga byinshi kubyerekeye ingamba zo kuranga nibiranga ibintu bisanzwe biranga ingamba zikomeye. Tuzerekana kandi ingero zingamba zifatika kandi tunatanga intambwe zimwe zagufasha gusimbuka-gutangiza gahunda yibikorwa byawe byumunsi.
Ingamba zo Kwamamaza Niki?
Urashobora gutekereza ku ngamba zawe ziranga igishushanyo mbonera cya dogere 360. Byiza, ingamba zawe ziranga ibintu byingenzi bituma ikirango cyawe kidasanzwe, ubutumwa bwawe n'intego zawe, nuburyo uzabigezaho.
Ingamba zikomeye zo kwamamaza zakozwe muburyo bwitondewe, urebye ibintu byose byisoko ryawe, niche, ibicuruzwa cyangwa itangwa rya serivisi, abakiriya, nabanywanyi.
Ibi byose bigomba gushinga imizi mumibare myinshi nkuko ushobora kubona umunwa wawe.
Mu ntangiriro, uzakenera gusimbuka kwizera - ibi ntibishobora kwirindwa mugihe utangiye guhera. Ariko hamwe na buri mushyitsi mushya, umukurikira, hamwe nabakiriya ubonye, hazaba hari amakuru menshi yicyubahiro yo gukora ingamba zifatika zisobanura mubisubizo.
Ibigize Ingamba Ziranga
Dore ikirango cyerekana ingamba zishobora kugufasha gupfundika ibyingenzi:
| Ingamba zidasanzwe | Intego no kwegera |
| Intego yibiranga | Icyerekezo cyawe, ubutumwa, n'intego. Ni ukubera iki sosiyete yawe ibaho kandi ni izihe ngaruka uzagira ku bakwumva, umuryango, cyangwa isi yose? |
| Intego y'abumva | Uvuze abakwumva, ni bande? Ni izihe nyungu zabo, ibyo bakeneye, irari, n'ingeso zabo? Kubisobanukirwa neza ningirakamaro kugirango ugere ku ntsinzi yawe - ntugahinyure kuri ibi. |
| Ikirangantego | Gukora ibice byawe byisoko. Bisaba iki kugirango ube ikintu kinini mubuzima bwabakwumva, kandi ni izihe ngamba uzashyira mubikorwa kugirango ugereyo? |
| Ikiranga | Ibyo abantu babona iyo bakoranye nikirango cyawe - indangamuntu yawe igaragara nkibirango n'amashusho, hamwe nijwi ryawe nijwi, inkunga yabakiriya, nicyubahiro. Bonus amanota yo kuvuga inkuru ikubiyemo intego yawe yibirango muburyo bufite intego. |
| Ingamba zo kwamamaza | Gukina umukino muremure, nigute uzamenyesha ibyo urimo byose, muburyo abakwumva bakira? Nigute uzubaka kandi ukuza umubano wawe wabakiriya? Ibi birashobora kubamo ibintu byose uhereye kumurongo wimbuga kugeza kumatangazo yishyuwe kugeza kwamamaza imeri. |
Muri rusange hari ibyiciro bitatu kubikorwa byo kwamamaza:
1.Plan : Iki nicyiciro cya intel. Mbere yo gutangira ingamba zawe zo kubaka ibicuruzwa, kora ubushakashatsi bwawe kugirango umenye neza ko ufite isoko ihamye ku isoko, icyicaro cyawe cyihariye, abanywanyi bawe, n'imizi y'ingamba zawe zo kwamamaza.
2.Bubaka : Umaze kugira gahunda y'ibanze mu mwanya, wibire muri izo ntambwe zubaka. Kora ibirango byawe, harimo ikirango cyawe, palette y'ibara, nibindi bigaragara. Kora urubuga rwawe, imbuga nkoranyambaga, nibindi bitangazamakuru uzanyuzamo gahunda yawe yo kwamamaza.
3.Kora : Kwamamaza ni amavuta ya moteri yawe. Tangiza ikirango cyawe kandi ukoreshe byimazeyo ingamba zose zo kohereza wateguye numuyoboro wamamaza wubatse. Ntugahagarare kugeza… burigihe. Gusa ntuhagarare.
Reka tugabanye ibi byiciro mubice bitanu bifatika.
Kora Ubushakashatsi bwawe
Ubushakashatsi ku isoko ntibushobora kuganirwaho niba ushaka gukura vuba. Iyi nzira igufasha kubaka umusingi uhamye witerambere, iguha ubushishozi mubintu nka:
• Kurangiza imishinga yawe yubucuruzi, nko kongeramo ibicuruzwa cyangwa amaturo agendana nibitekerezo byawe byambere cyangwa kugabanya abo ukurikirana.
• Igiciro cyamaturo yawe ukurikije agaciro gashoboka nabanywanyi.
• Abanywanyi bawe nyamukuru ni bande, hamwe n'imbaraga zabo n'intege nke zabo.
• Ubwoko bwubutumwa bwamamaza ningamba abakwumva basubiza neza.
Imbuga nkoranyambaga ninshuti yawe yubushakashatsi ku isoko. Niba utangiye iduka ricuruza, beeline kuri Instagram kugirango urebe ibibera muri niche yawe. Kandi rwose kuneka abanywanyi bawe.
• Ubushishozi bwa Facebook:Ubuntu ukoresha Facebook kubuntu ukurikije ingeso zabo zo guhaha hamwe namakuru yumwirondoro nka demografiya, ibyo ukunda, ninyungu.
Ikigo cy'ubushakashatsi cya Pew:Amakuru menshi yubuntu yakusanyijwe binyuze mumibare yabaturage, gutora ibitekerezo byabaturage, gusesengura ibitangazamakuru, nubushakashatsi bwubumenyi bwimibereho.
• Statista:Kwishyurwa kubuntu kandi byishyurwa kubintu birenga miriyoni hamwe n'imibare yerekeye amasoko y’abaguzi n’ikoranabuhanga ku isi.
Imbonerahamwe yo Kwamamaza: Ubwoko bwose bwo kwamamaza amakuru, gusesengura, n'ibishushanyo. Batanga ibishushanyo byubusa na raporo zishyuwe.
Kora Ikiranga Cyiza
Mugihe cyubushakashatsi bwawe, mubyukuri ntibishoboka kudahumekwa nibitekerezo byawe bwite. Niyo mpamvu dusaba kwibiza amano ku isoko mbere yo gufata ibyemezo bya nyuma kubijyanye n'irangamuntu yawe.
Dore urutonde rwibintu byingenzi biranga ibiranga:
Ikirango na slogan:Guhindura ibintu byiza birashobora kugufasha gukora ikirango gikonje, kigaragara mugihe gito - nta buhanga bwo gushushanya bukenewe.
Ibara palette: Toranya amabara atatu kugeza kuri atanu, hanyuma uyakomereho kubikoresho byawe byose byo kwamamaza no kwamamaza. Ibi bizafasha gushimangira kumenyekanisha ibicuruzwa. Yego, kandi ntuzibagirwe ibijyanye na psychologiya yamabara kugirango ushireho umwuka.
Imyandikire: Kimwe na palette yawe y'ibara, hitamo inyuguti zitarenze eshatu, hanyuma ukomere kubyo biri mubikoresho byawe byose. Canva ifite ubuyobozi bwiza kubijyanye no guhuza imyandikire.
Amafoto n'ubuhanzi: Mwisi yo kugura kumurongo, amashusho yabicanyi ni urufunguzo. Niba urimo guta, fata amafoto meza yibicuruzwa byiza. Shiraho urwego n'amatara, amashusho, icyitegererezo, nibindi bikoresho, hanyuma utware izo nsanganyamatsiko hose.
Ijwi nijwi: Guceceka, kuganira, gutera imbaraga, gukinisha… uburyo utanga ubutumwa burashobora kuba ingenzi nkubutumwa ubwabo.
Kuvuga inkuru: Amarangamutima agera kure. Shiraho ubucuti nabakiriya bawe ubaha inyuma. Ikirangantego cyatangiye gute? Ni izihe ndangagaciro n'intego zawe? Inzozi zawe n'amasezerano yawe? Shaka umuntu ku giti cye.
Urubuga rwiza: Nyamuneka ntutume abantu kurubuga ruto, rutinda, cyangwa igishushanyo. Ibi nibyingenzi byingenzi kubucuruzi bwibicuruzwa, aho urubuga rwawe arirwo rugongo rwawe. Ubushakashatsi bumwe bwerekanye ko 94 ku ijana by'ababajijwe banze cyangwa batizeye urubuga rushingiye ku gishushanyo mbonera cyonyine… ntukabe urwo rubuga.
Kubindi byinshi kubiranga ikiranga, reba ibi bikoresho:
• Kumenyekanisha ibicuruzwa:Inama 5 zo gukora Ikiranga gikomeye
• Nigute Wamamaza Ububiko bwawe bwa Dropshipping - Intambwe ku Ntambwe Kuyobora hamwe n'ingero
Tegura Gahunda yo Kwamamaza
Gutunga ikirango cyiza gusa ntibihagije. Igomba gushimangirwa nitumanaho rihoraho murwego rutandukanye.
Byongeye kandi, niba umaze kugirirwa ikizere, ugomba kubikomeza utezimbere umubano ukomeye nabo kandi ugatsinda ubudahemuka bwabo.
Muyandi magambo, ugomba gukomeza igihe ikirango cyawe kibaho.
Ntabwo twavuze ko byoroshye.
Hano haribintu bimwe byerekeranye nigice cyo kwamamaza cya gahunda yawe yibikorwa:
Umuyoboro wo kugurisha:Cyane cyane kurubuga rwibicuruzwa, umuyoboro wo kugurisha urashobora kuyobora neza abashyitsi bawe kuba abakiriya, nabakiriya bakagaruka kubindi byinshi.
Kwamamaza imbuga nkoranyambaga: Isi - hamwe nabaguzi bayo bose kumurongo - bari murutoki rwawe hamwe na platform nka Instagram, Facebook, Snapchat, YouTube, nibindi byinshi. Usibye kohereza kama, gerageza amayeri yishyuwe nko kwamamaza ibicuruzwa no kwamamaza imbuga nkoranyambaga.
Kwamamaza ibikubiyemo: Iki nikibazo kinini. Mubuhanga, buri videwo yerekana ibicuruzwa ukora, imbuga nkoranyambaga ukora, imeri wohereje, cyangwa inyandiko wanditse utangaza ni kwamamaza ibicuruzwa. Iyo ukoresheje ibicuruzwa byamamaza uburyo bwiza bwo gukurura abakiriya ukoresheje ibicuruzwa byawe byo kugurisha, birashobora kuba ingirakamaro cyane.
Kwamamaza imeri: Kwamamaza imeri nubundi buryo bwiza bwo kugurisha funnel. Ubushakashatsi bumwe bwerekanye ko imeri ikora inshuro 40 mu gufasha ibigo kubona abakiriya bashya kuruta Twitter cyangwa Facebook. Nibintu bikomeye.
Hano hari ubundi buryo bwo kwamamaza:
Ba umwizerwa kandi wiringirwa
Guhoraho ni ngombwa. Irinde guhindukira uva kumurongo wo hejuru ujya muburyo busanzwe, cyangwa kuva mubutumwa bwamarangamutima ugasetsa no gusebanya. Intego nyamukuru yingamba zamamaza ni ugushiraho ishusho isobanutse, idasanzwe ya sosiyete yawe kandi ukayihambiraho mubice byose byimikorere yawe. Reba niba ibicuruzwa byawe, ibicuruzwa no kwamamaza ibicuruzwa bihuye ningamba zawe kandi bigira uruhare mubitekerezo. Niba igitekerezo gishya nubwo cyacitse gato, kuraho hanyuma utekereze. Usibye gukomeza kuranga no kohereza ubutumwa buhoraho, ni ngombwa gusohoza amasezerano wasezeranye. Niba usezeranya kohereza icyumweru kimwe, menya neza ko paki yawe igeze muri kiriya gihe. Gutakaza ikizere kubakiriya bawe nuburyo bwihuse bwo kwangiza izina ryawe no gutakaza abakiriya.
Kurikirana, Suzuma, na Evolve Mugihe bikenewe
Ubwihindurize burakenewe kugirango tubeho kuriyi ntera ireremba - ni ukubera iki hakwiye kubaho ibidasanzwe kubirango byawe?
Ubushakashatsi nintambwe yambere muriki gikorwa. Ariko ukuri ni uko, inzira igomba kuba mu cyuho kitagira umupaka. Ugomba guhora wibira muri Google Analytics yawe, Isesengura rya Facebook, Analytics ya Twitter, nizindi mbuga kugirango urebe uko ubukangurambaga bwawe n'imbaraga zawe zose zikora.
Google Analytics nikundira kugiti cyawe, kuko iguha amakuru menshi yimbitse kubasura urubuga rwawe nibyo bakora kurubuga rwawe - kugeza kanda yanyuma. Niba udafite konte ya Google Analytics, kora imwe nonaha.
Buri gihe ujye ushakisha inzira zogutezimbere. Kandi wemere ko rimwe na rimwe iterambere rigomba kubaho kuva hasi, uhereye kubintu byingenzi byerekana ibicuruzwa byawe nka tone yawe, imiyoboro yamamaza, cyangwa ikiranga ikiranga.
Kwamamaza ibicuruzwa: Izuba Rirashe
Tropical Sun igurisha ibicuruzwa byatewe na Karayibe mu Bwongereza. Ba nyirubwite batera imisumari igice cyo kuvuga inkuru mugihe basobanura intangiriro yoroheje.
Ihuza “amoko atera imbere mu Bwongereza” asubira mu muco wabo kandi arabahuza. Guhindura abantu ikirango birakomeye cyane kurenza urutonde rusange rwibyiza byubuzima cyangwa ubuziranenge bwibicuruzwa.
Byongeye, ikarita yisi yubwenge ikozwe mubirungo rwose itera urugo igitekerezo cyo guhuza abantu.
Ifoto yonyine ibona A +.
Kwamamaza hamwe: Harper Wilde
Harper Wilde ni ikirango cya bra gifite imyifatire ishimishije, yumusaya. Ariko ibirenze ibyo - irwanira kandi igaha imbaraga abagore mumibereho no mubya politiki.
Ubu ni ubwoko bwikirango gihuza cyane nubushake nibiranga abakiriya bayo.
Ako kanya, urashobora kubona ko Harper Wilde atanga igice cyinyungu mumushinga wumukobwa, igikorwa gishyira abakobwa mumashuri abanza. Ba nyirubwite bakorana kandi nu ruganda ruharanira guha imbaraga abagore bo muri Sri Lanka.
Kandi byose babikora bafite ibihano, hashtags, hamwe nifoto yubusa.
Ati: "Twese hamwe tuzazamura abadamu bawe hamwe nabategarugori bazaza ejo hazaza."
Kubona?
Bakoresha ibirango byabo byanditseho #LiftUpTheLadies kurubuga rwabo hamwe nimbuga nkoranyambaga kugirango bahuze ubumwe hagati yimiyoboro.
Isosiyete Instagram ikomeza ibyo bitekerezo, ihinduranya neza ubutumwa bwa politiki, urwenya, n'amafoto y'ibicuruzwa.
Muri rusange, ni umurimo winzobere mugutezimbere ibicuruzwa bikubiye mubikorwa byose byo kwamamaza.
Gupfunyika
Niba byateguwe neza, ingamba zawe zamamaza zizatanga ubuyobozi bukenewe ninkunga kubucuruzi bwawe. Irasobanura umwanya wa sosiyete yawe mu nganda ugereranije nabanywanyi kandi ikagaragaza ibiranga byihariye. Muguhitamo witonze imiterere, amabara, ijwi, nimyitwarire ijyanye nikirango cyawe, urashobora kongera imbaraga kubakozi ndetse nabakiriya bawe.