Momwe Mungamangirire Chizindikiro Chanu Kuchokera Pakayambi

1. Tanthauzirani dzina lanu:

Chidziwitso chamtundu wanu chiyenera kukhala chapadera, chosakumbukika, komanso chowonetsera umunthu wanu. Ganizirani zamakhalidwe ndi zomwe mukufuna kuti mtundu wanu ukhale nawo komanso momwe mukufuna kuti omvera anu azikuwonerani.

2. Fufuzani omvera anu:

Kuti mupange mtundu wopambana, muyenera kumvetsetsa omvera omwe mukufuna. Chitani kafukufuku wamsika kuti mudziwe kuchuluka kwa anthu, zosowa, zomwe amakonda, ndi machitidwe awo.

3. Pangani dzina la mtundu wapadera ndi logo: Dzina lanu ndi logo yanu ziyenera kukhala zosaiŵalika, zosiyana, komanso zowonetsera mtundu wanu. Onetsetsani kuti ndi osavuta kukumbukira komanso odziwika.

Mwachitsanzo, logo ya Apple, apulo yolumidwa, ndi chizindikiro chosavuta koma chodziwika bwino chomwe chimawonetsa malingaliro amtundu waukadaulo, kutsogola, ndi kuphweka.

4. Pangani mauthenga amtundu: Pangani mauthenga omwe amalumikizana ndi cholinga cha mtundu wanu, zomwe mumakonda, komanso zosiyanitsa zazikulu. Izi zikuphatikiza ma tagline, mawu amtundu, ndi mauthenga amtundu omwe amagwirizana ndi omvera anu.

5. Pangani tsamba lawebusayiti: Tsamba lanu liyenera kukhala lowoneka bwino, losavuta kugwiritsa ntchito, komanso lokonzedwa bwino pamainjini osakira. Iyeneranso kuwonetsa dzina la mtundu wanu kudzera mu kapangidwe kake ndi zomwe zili.

Mtundu umodzi womwe wapanga bwino tsamba lomwe limawonetsa mtundu wake ndi Patagonia. Tsambali likuwonetsa zabwino zake zachilengedwe komanso zokhazikika, zokhala ndi zithunzi zakunja ndi zachilengedwe pamodzi ndi mafotokozedwe azinthu.

6. Khazikitsani malo ochezera a pa Intaneti: Sankhani malo ochezera a pa TV omwe amagwirizana ndi omwe mukufuna kutumizirana mauthenga ndi mtundu wanu. Pitirizani kusasinthika papulatifomu iliyonse pogwiritsa ntchito zowonera ndi kamvekedwe ka mawu.

7. Pangani zofunikira:Pangani zinthu zomwe zimapereka phindu kwa omvera anu, zikhazikitseni dzina lanu ngati olamulira mumakampani anu, ndikulimbitsa mauthenga anu.

Hubspot ndi chitsanzo cha mtundu womwe nthawi zonse umatulutsa zofunikira kwa omvera ake, kuphatikiza zolemba zamabulogu, ma webinars, ma podcasts, ndi ma e-mabuku omwe amapereka zidziwitso ndi malangizo pazamalonda ndi chitukuko cha bizinesi.

8. Khazikitsani liwu lofanana la mtundu ndi kamvekedwe kamene kamagwiritsidwa ntchito pamapulatifomu onse olankhulirana. Dziwani liwu lomwe likugwirizana bwino ndi mtundu wanu ndikuligwiritsa ntchito mosasinthasintha pamalumikizidwe onse. MailChimp imakhala ndi mawu ochezeka, osangalatsa komanso anzeru omwe amagwira ntchito pafupipafupi pama njira osiyanasiyana olankhulirana kuphatikiza makampeni a imelo, malo ochezera a pa Intaneti, ndi zomwe zili patsamba.

9. Foster brand advocates:

Limbikitsani omvera anu kuti agawane zomwe akumana nazo zabwino ndi mtundu wanu.

Limbikitsani umboni wamagulu ndi maumboni amakasitomala kuti mupange chidaliro ndi ulamuliro mumtundu wanu.

GoPro ndi mtundu womwe walimbikitsa bwino otsatsa malonda kudzera mumayendedwe ake ochezera ndi zomwe zili. Makasitomala ake nthawi zambiri amakhala ndi chidwi ndi zomwe akubwera, ndipo amatumiza zomwe amapanga pogwiritsa ntchito makamera a GoPro pama media ochezera omwe ali ndi hashtag #GoPro.

10. Gwiritsani ntchito ma analytics ndi ndemanga za makasitomala kuti muwongolere njira yanu yamtundu kuti muwonjezere mphamvu yamtundu. Netflix ndi chitsanzo chabwino cha mtundu womwe umagwiritsa ntchito kusanthula kwa data kukhathamiritsa zomwe zimaperekedwa, kupititsa patsogolo luso la ogwiritsa ntchito, ndikusintha zoyesayesa zamalonda kumagulu ena omvera. Kuti mupange mtundu wopambana, zinthu monga chizindikiritso cha mtundu, omvera omwe mukufuna, kutumizirana mameseji, kapangidwe ka webusayiti, kupezeka kwapa media media, zofunikira, ndi mawu amtundu ziyenera kuganiziridwa. Mwa kugwirizanitsa njira yamtundu wanu ndi zomwe mumakonda komanso omvera anu, mutha kupanga mtundu wosaiwalika komanso wodalirika womwe umagwirizana ndi makasitomala pamsika wampikisano.