Zonse Zomwe Muyenera Kudziwa Zokhudza Branding

Odziwika komanso ochita bwino kwambiri padziko lonse lapansi sanapeze mwayi wawo nthawi yomweyo. Chowonadi ndi chakuti kupanga mtundu wodziwika bwino kumafuna njira yolunjika komanso kuyesetsa kwambiri. Koma kwenikweni mtundu strategy ndi chiyani? Mwachidule, ndi njira yanu yolowera ndikulamulira msika wakampani yanu. Zimaphatikizapo zinthu zofunika kwambiri monga kudziwika kwa mtundu, momwe msika ulili, komanso mtundu wa mauthenga ndi malonda omwe amagwirizana ndi omvera anu. Njira yamtundu wanu mwina ndi chinthu chanu chamtengo wapatali kapena kugwa kwanu. Chofunika kwambiri, ndi chida chopangira kulumikizana kwenikweni ndi anthu. Nachi chinsinsi chaching'ono: Kulumikizana kwenikweni kumabweretsa makasitomala okhulupirika. M'nkhaniyi, muphunzira zambiri za njira yamtundu komanso mawonekedwe omwe amafanana ndi njira yamphamvu yamtundu. Tikuwonetsanso zitsanzo za njira zogwirira ntchito zamtundu wabwino ndikupereka njira zina zokuthandizani kuti muyambe dongosolo lanu lamalonda lero.

Kodi Brand Strategy ndi chiyani?

Mutha kuganiza za mtundu wanu ngati pulani ya bizinesi ya 360-degree. Momwemo, njira yamtundu wanu imafotokoza zinthu zofunika kwambiri zomwe zimapangitsa kuti mtundu wanu ukhale wapadera, cholinga chanu ndi zolinga zanu, ndi momwe mudzazifikire.

Njira yamphamvu yamtundu imapangidwa mwaluso, poganizira mbali zonse za msika wanu, kagawo kakang'ono, zinthu kapena ntchito zomwe zimaperekedwa, makasitomala, ndi omwe akupikisana nawo.

Izi zonse ziyenera kukhazikitsidwa mu data yochuluka momwe mungathetsere mapazi anu.

Poyamba, muyenera kudumpha chikhulupiriro - izi sizingalephereke mukangoyamba kumene. Koma ndi mlendo aliyense watsopano, wotsatira, ndi kasitomala yemwe mumapeza, padzakhala zambiri zaulemerero kuti apange njira zomveka zomwe zimamasuliradi zotsatira.

Zinthu za Strategy ya Brand

Nayi template yaukadaulo wamtundu womwe ungakuthandizeni kuphimba maziko onse:

Momwe Mungakhazikitsire Njira Yamalonda

Nthawi zambiri pamakhala magawo atatu anjira yamtundu:

1.Dongosolo : Iyi ndiye gawo la intel. Musanayambe njira zanu zopangira malonda, chitani kafukufuku wanu kuti muwonetsetse kuti muli ndi chogwirira cholimba pamsika, niche yanu yeniyeni, mpikisano wanu, ndi mizu ya malonda anu.

2.Mangani : Mukakhala ndi pulani yoyambira, dziwirani masitepe opangira mtunduwo. Pangani chizindikiritso cha mtundu wanu, kuphatikiza logo yanu, utoto wamitundu, ndi zowoneka zina. Pangani tsamba lanu, mayendedwe ochezera, ndi ma media ena momwe mungapangire mapulani anu amtundu.

3.Kuchita : Kutsatsa ndiye mafuta a injini yamtundu wanu. Yambitsani mtundu wanu ndikugwiritsa ntchito mokwanira njira zonse zotumizira mauthenga zomwe munakonza ndi njira zotsatsa zomwe mudapanga. Osayima mpaka ... mpaka kalekale. Osasiya basi.

Tiyeni tigawe magawo awa kukhala masitepe asanu otheka kuchitapo kanthu.

Chitani Kafukufuku Wanu

Kafukufuku wamsika siwongokambirana ngati mukufuna kukula mwachangu. Izi zimakuthandizani kuti mupange maziko olimba opangira mtundu, ndikupatseni chidziwitso chofunikira pazinthu monga:

•Kuwonetsa mtundu wa bizinesi yanu, monga kuwonjezera zinthu zina kapena zopereka zomwe zimagwirizana ndi malingaliro anu oyambirira kapena kuchepetsa omvera anu.

• Mitengo ya zopereka zanu kutengera mtengo womwe ungakhalepo komanso omwe akupikisana nawo.

•Omwe akupikisana nawo ndi ndani, komanso mphamvu zawo ndi zofooka zawo.

• Mitundu ya mauthenga a malonda ndi njira zomwe omvera anu amayankha bwino.

Social TV ndi mwamtheradi wanu kafukufuku msika bwenzi. Ngati mukuyambitsa sitolo yotsitsa, pitani ku Instagram kuti muwone zomwe zikuchitika mu niche yanu. Ndipo ndithudi akazonde mpikisano wanu.

Nazi zina zothandizira kafukufuku:

•Zidziwitso za Facebook Audience:Zambiri zaulere za ogwiritsa ntchito pa Facebook kutengera zomwe amagula komanso mbiri yawo monga kuchuluka kwa anthu, zomwe amakonda, komanso zomwe amakonda.

•Pew Research Center:Zambiri zaulere zomwe zasonkhanitsidwa kudzera mu ziwerengero za anthu, kuvota kwa anthu, kusanthula zomwe zili pawailesi yakanema, ndi kafukufuku wina wasayansi yazachikhalidwe.

•Statista:Kupeza zaulere komanso zolipirira zowona ndi ziwerengero zopitilira miliyoni miliyoni zamisika yamalonda ndi digito padziko lonse lapansi.

•Matchati Otsatsa: Mitundu yonse yazinthu zotsatsa, kusanthula, ndi zithunzi. Amapereka ma graph aulere ndi malipoti olipira.

Pangani Chizindikiro Chodabwitsa

Pakafukufuku wanu, ndizosatheka kuti musalimbikitsidwe ndi malingaliro amtundu wanu. Ichi ndichifukwa chake tikupangira kuti mulowetse zala zanu pamsika musanapange zisankho zomaliza pazodziwika ndi kukongola kwanu.

Nawu mndandanda wazinthu zofunikira zamtundu:

Logo ndi slogan:Shopify's Hatchful imatha kukuthandizani kuti mupange logo yabwino, yowoneka bwino mwachangu - osafunikira luso lopanga.

Paleti yamitundu: Sankhani mitundu itatu kapena isanu, ndipo tsatirani izi pazogulitsa zanu zonse ndi malonda. Izi zithandizira kulimbitsa kuzindikira kwamtundu. O, ndipo musaiwale za psychology yamitundu kuti mukhazikitse malingaliro.

Mafonti: Monga phale lanu lamitundu, sankhani mafonti osapitilira atatu, ndikumamatira kwa omwe ali pazinthu zanu zonse. Canva ili ndi chiwongolero chabwino pakuyatsa mafonti.

Zithunzi ndi zaluso: M'dziko lazogula pa intaneti, zowonera zakupha ndizofunikira. Ngati mukutsitsa, tengani zithunzi zokongola kwambiri. Khazikitsani siteji ndi zowunikira, zithunzi, zitsanzo, ndi zowonjezera, ndiyeno nyamulani mitu yonseyo.

Mawu ndi kamvekedwe: Zopusa, zokambitsirana, zolimbikitsa, zochititsa chidwi ... momwe mumaperekera mauthenga kungakhale kofunikira monganso mauthengawo.

Kufotokoza nkhani: Kutengeka mtima kumapita kutali. Pangani ubale ndi makasitomala anu powapatsa mbiri yanu. Kodi chizindikirocho chinayamba bwanji? Mfundo zanu ndi cholinga chanu ndi chiyani? Maloto ndi malonjezo anu? Pezani zanu.

Webusaiti yokongola: Chonde musatumize anthu patsamba losavuta, lodekha, kapena lojambula. Izi ndizofunikira kwambiri pabizinesi ya ecommerce, pomwe tsamba lanu ndi msana wanu. Kafukufuku wina adawonetsa kuti 94 peresenti ya omwe adafunsidwa adakana kapena sakhulupirira tsamba lawebusayiti potengera kapangidwe kake kokha… musakhale tsambalo.

Kuti mudziwe zambiri za kudziwika kwa mtundu, onani zothandizira izi:

•Kudziwitsa Zamtundu:Malangizo 5 Opangira Chizindikiro Champhamvu

• Momwe Mungapangire Masitolo Anu Otsitsa - Gawo ndi Gawo Upangiri Ndi Zitsanzo

Konzani Actionable Marketing Plan

Kungokhala ndi mtundu wotsekemera sikungakwanire. Iyenera kutsimikiziridwa ndi kulumikizana kosalekeza pamapulatifomu osiyanasiyana.

Kuphatikiza apo, ngati mwapeza chidaliro chawo, muyenera kuchisunga popanga ubale wolimba ndi iwo ndikupambana kukhulupirika kwawo.

Mwa kuyankhula kwina, muyenera kupitirizabe kwa nthawi yonse yomwe mtundu wanu ulipo.

Sitinanene kuti zinali zophweka.

Nazi malingaliro ena a gawo la malonda a dongosolo lanu lachidziwitso:

Zogulitsa:Makamaka pa tsamba la ecommerce, malo ogulitsa amatha kutsogoza alendo anu kukhala makasitomala, ndi makasitomala kuti abwerenso kuti adzapeze zambiri.

Kutsatsa kwapa social media: Dziko - ndi onse ogula pa intaneti - ali pafupi ndi nsanja monga Instagram, Facebook, Snapchat, YouTube, ndi zina. Kuphatikiza pa kutumiza kwachilengedwe, yesani njira zolipirira monga kutsatsa kwamphamvu komanso zotsatsa zapa media.

Kutsatsa kwazinthu: Izi ndizovuta kwambiri. Mwaukadaulo, kanema aliyense wazinthu zomwe mumapanga, zolemba zapa TV zomwe mumapanga, imelo yomwe mumatumiza, kapena mabulogu omwe mumasindikiza ndikutsatsa. Mukamagwiritsa ntchito njira zabwino zotsatsa malonda kuti mukoke makasitomala kudzera munjira yanu yogulitsa, zitha kukhala zothandiza kwambiri.

Kutsatsa kwa imelo: Kutsatsa maimelo ndi chida chinanso chothandiza panjira yanu yogulitsa. Kafukufuku wina adapeza kuti imelo imakhala yothandiza nthawi 40 kuthandiza makampani kupeza makasitomala atsopano kuposa Twitter kapena Facebook. Ndi zinthu zamphamvu.

Nazi zina zowonjezera zotsatsa:

Khalani Odalirika Ndi Odalirika

Kusasinthasintha ndikofunikira. Pewani kusintha kuchokera ku masitayelo apamwamba kupita ku masitayelo wamba, kapena kuchokera ku mauthenga okhudza mtima kupita ku nthabwala ndi zonyoza. Cholinga chachikulu cha njira yamtundu ndikukhazikitsa chithunzi chomveka bwino, chapadera cha kampani yanu ndikumamatira m'mbali zonse zantchito zanu. Ganizirani ngati zisankho zanu zamalonda, zamalonda ndi zamalonda zikugwirizana ndi njira yamtundu wanu ndikuthandizira nkhaniyo. Ngati lingaliro latsopano lazimitsidwa pang'ono, lichotseni ndipo lingaliraninso. Kuwonjezera pa kusunga chizindikiro ndi mauthenga mosasinthasintha, m'pofunika kukwaniritsa malonjezo omwe mumapanga. Ngati mulonjeza kutumiza kwa sabata imodzi, onetsetsani kuti phukusi lanu lifika mkati mwa nthawiyo. Kutaya chikhulupiriro cha makasitomala anu ndiyo njira yachangu kwambiri yowonongera mbiri yanu ndikutaya makasitomala.

Tsatani, Onani, ndi Kusintha Pamene Pakufunika

Chisinthiko ndichofunika kuti tipulumuke pa malo oyandama awa - chifukwa chiyani payenera kukhala zosiyana ndi mtundu wanu?

Kafukufuku anali sitepe yoyamba mu ndondomekoyi. Koma zoona zake n'zakuti, ndondomekoyi iyenera kukhala yotayirira yopanda malire. Muyenera kukhala mukudumphira mu Google Analytics, Facebook Analytics, Twitter Analytics, ndi nsanja zina kuti muwone momwe kampeni ndi zoyesayesa zanu zikuyendera.

Google Analytics ndiwokonda kwambiri, chifukwa imakupatsirani zambiri zakuya za alendo anu patsamba lanu komanso zomwe amachita patsamba lanu - mpaka pomaliza. Ngati mulibe akaunti ya Google Analytics, pangani imodzi tsopano.

Nthawi zonse yesetsani kupeza njira zowonjezera. Ndipo vomerezani kuti nthawi zina kusintha kumafunika kuchitika kuyambira pansi, kuyambira ndi zinthu zofunika kwambiri zamalonda anu monga kamvekedwe kanu, njira zotsatsira, kapenanso dzina lanu.

Nkhani zamtundu: Tropical Sun

Tropical Sun imagulitsa zinthu zopangidwa ndi Caribbean ku UK. Eni ake amalimbikira mbali yofotokozera nkhaniyo pamene akufotokoza zoyambira zochepetsetsa za mtunduwo.

Imagwirizanitsa "mafuko otukuka aku UK" kubwerera ku chikhalidwe chawo ndikuwabweretsa pamodzi. Kupanga mtundu wamunthu ndi wamphamvu kwambiri kuposa mndandanda wazinthu zonse zazaumoyo kapena mtundu wazinthu.

Kuphatikiza apo, mapu anzeru apadziko lonse lapansi opangidwa ndi zokometsera amawongolera lingaliro lakubweretsa anthu pamodzi.

Chithunzi chokha chimapeza A +.

Kutsatsa kogwirizana: Harper Wilde

Harper Wilde ndi mtundu wa bra wokhala ndi malingaliro osangalatsa, opusa. Koma sizoposa zimenezo - imachita bwino komanso imapatsa mphamvu amayi pazachikhalidwe komanso ndale.

Uwu ndi mtundu wamtundu womwe umalumikizana kwambiri ndi zilakolako ndi zidziwitso za makasitomala ake.

Pomwepo, mutha kuwona kuti Harper Wilde amapereka gawo la phindu ku The Girl Project, njira yomwe imapangitsa atsikana kusukulu ya pulaimale. Eni ake amagwiranso ntchito ndi wopanga yemwe amayesetsa kupatsa mphamvu amayi aku Sri Lanka.

Ndipo amachita zonse ndi ma puns, ma hashtag, ndi chithunzi chopusa nthawi zina.

"Pamodzi tikweza amayi anu ndi tsogolo la mawa."

Peza?

Amagwiritsa ntchito hashtag yawo #LiftUpTheLadies patsamba lawo ndi malo ochezera a pa Intaneti kuti apange mgwirizano pakati pa mayendedwe.

Kampani ya Instagram imapitilira malingaliro awa, kusuntha bwino pakati pa mauthenga andale, nthabwala, ndi zithunzi zazinthu.

Ponseponse, ndi ntchito yaukadaulo yachitukuko champhamvu chamtundu chomwe chimaphatikizidwa muzoyeserera zonse zamakampani.

Kumaliza

Ngati apangidwa bwino, njira yamtundu wanu idzapereka chitsogozo chofunikira ndi chithandizo cha bizinesi yanu. Imatanthauzira momwe kampani yanu ilili pamsika poyerekeza ndi omwe akupikisana nawo ndikuwunikira mawonekedwe ake apadera. Posankha mosamala umunthu, mitundu, mawu, ndi machitidwe okhudzana ndi mtundu wanu, mutha kukulitsa chidwi chake kwa ogwira ntchito ndi omwe angakhale makasitomala.