How to make maternal and infant categories

The category of maternal and infant products has always been a big category. Since the prospects of this industry are promising, many customers have asked me to consider opening an online store to sell maternal and infant products, but they don’t know if this category is easy to do. Today I want to share with you some store management skills in this category.

1. What products does the maternal and infant category include?

According to statistics, the current main maternal and infant products can be subdivided into:

1. Baby food.

2. Baby care products.

3. Baby travel supplies.

4. Diapers and diaper supplies.

5. Toys/educational products.

6. Bedding products for infants and children.

7. Baby feeding supplies.

8. Maternity-related supplies.

9. Children's clothing and shoes (statistics show that children's clothing and shoes currently have the largest sales among the nine categories of maternal and infant products, and are the most important category in the maternal and infant industry)

2. Which category to choose?

1. Many people will blindly choose children’s clothing. But I don’t recommend it. There are too many children’s clothes now. Unless you are very powerful, you won't be able to grab it. If you have opened a maternal and infant clothing store for several years, I suggest you pay more attention to the quality of the clothes, the interaction of parent-child clothing, the selection of main pictures, etc. Maternity, infant and children's clothing also belongs to the non-standard category of clothing, so there is also strong seasonality. This category should give priority to quality. It should have more updated styles and the price should be set in the mid-range price range to be more popular.

2. At present, infant food is mainly milk powder, supplemented by some other commercially matched baby foods. There are also some children’s snacks that have a greater consumer demand.
3. The development speed of the baby toy industry category has also slowed down, but there are still many merchants who choose the toy category. If you have experience in opening an online store and the products you promote are relatively few and unpopular on the market, you can also give it a try. Need to pay attention to selection and quality issues.

PS: Product selection is determined based on comprehensive factors such as one’s own experience, ability, and technology. I prefer to operate in the way of single product hits. For new stores, in order to attract traffic and accumulate fans in the early stage, you can find a cost-effective product to attract traffic. Even if the product is priced at a low price and the profit is not high, you must first increase sales. In this process, you can gradually support related sales of related profitable products to achieve a profitable balance. The main task in the early stage is to attract fans and provide comprehensive pre-sales and after-sales services.

3. Requirements for opening a store

1. This category needs to meet certain qualification requirements to open a store, such as business license, health license and personal health certificate.

2. Product inspections are required every year and product inspection reports are prepared. (Especially for the category of baby food, you must go to the local Quality Supervision Bureau to apply for safety certification for quantitative analysis of packaged food)

3. Depending on the category and scope of business, a certain deposit is required. (Generally, products in this category range from 1,000 yuan to 3,000 yuan, with the highest standard being 30,000 yuan)

4. Determine the positioning of the store, which is the core of your sales.

4. Title selection

For specific tips on selecting titles and keywords, you can check out my previous articles. Here is a milk powder as an example.

Keywords must be selected very accurately, and there should be no words that are misleading or misleading. By choosing keywords, you will show your advantages, sales volume, and attributes. Coupled with the style of the main image of the product that everyone likes, enlarge the discounted price, and write "There will be surprises on the drop-down details page" below the main image to guide customers to click and enter the details until the end, stimulating customer consumption.

PS:

Don’t fill in some more extreme and absolute words! Such as: national, world-class, superlative, best, first, only, first, best, absolute, exclusive, first, latest, most advanced, etc.

Everyone who has worked in an online store should know that there are many banned words. It is also taboo to target children in maternal and infant products, and some products in the medical industry are introduced in the name of children.

Remember to pay more attention to prohibited words and prohibited rules when selecting and filling in the title, otherwise your product may be suddenly removed from the shelves.

5. Precautions for maternal and infant categories
6. Maternal and infant products sometimes have a long conversion cycle. Everyone should have the consensus that many mothers and fathers now start looking for baby strollers, baby milk powder, baby diapers, etc. online when they first know they are pregnant. Including relatives and friends they know, they will also start to pay attention to them.

So why does the maternal and infant category account for such a high proportion of sales? Because the main consumer group is these people with spending power, not the infants and young children who use these products. This is how this industry works: the people who buy products and the people who use them are not the same people, so we have to look for pain points from the perspective of these consumers who have the spending power.

It is recommended that you start from the pain points when making the main picture, and describe the scene when making the details. "Amplifying pain points + value implantation" is very effective in the maternal and infant industry. You need to know how to use consumers’ empathy abilities to stimulate conversions.

2. If you choose this category, you must be good at training customer service. Because mother and baby are a relatively emotional category, customer service should try to be gentle and considerate when responding to customers, and they should also think from their perspective. If the customer is a pregnant mother, then your persona is that of a second-child mother, and you need to bring this customer into the relationship with you. We are on the same front, and our words allow her to feel our enthusiasm and resonance.

For example, if the other party says it's too expensive, you can say as a mother of a second child, "I used to buy some substandard diapers cheaply, which caused my baby's buttocks to be red and itchy, and I spent more time and more money on them." Money makes up for it.” Try to let the customer know that you can understand her thoughts and think about the problem from her perspective and situation.

3. Everyone needs to have such an operational thinking, that is, precise crowds and precise traffic. The core of making maternal and infant products is to make good use of the love and affection of parents and elders for babies. When managing the store, whether it is customer service to receive these customers, artists to make main pictures, details, event posters, or operators to control product backend data Control. They are all inseparable from this consumption core.